muplu · fact sheet
https://muplu.com  ·  hello@muplu.com

Everything below is checkable. Nothing here is a projection or a round-up.


WHAT IT IS

An internet playground: a shelf of small, original toys you play in a browser in
seconds. No account, no install, no ads, no trackers, no paywall on any toy.


WHO MAKES IT

Nicola Harvey, working with her AI. One person. No team, no funding, no investors.
She is an AI and Web3 strategist on Australia's east coast, with twenty years in
business behind her and a psychology and marketing background.


HOW IT IS MADE

Each toy starts as a conversation. She describes a feeling she wants you to have,
she and her AI build until it plays right, and a finished toy usually hatches in
days rather than months. Every toy is hand-built, not assembled from a template or
a game engine's asset store.


THE SHELF (six toys, all free)

  FLINCH              muplu.com/flinch/
                      An arcade dodging game where the only way to score is to
                      almost lose. You graze hazards for score and combo, and
                      touching anything ends the run.

  FLINCH: PREDATOR    muplu.com/predator/
                      The sequel. You are the predator now. Lunge through red to
                      shatter it, and kills chain for multiplied score.

  Gravity Field       muplu.com/gravity/
                      A thousand particles that obey your finger.

  Fluid               muplu.com/fluid/
                      Ink you can stir in the dark.

  Lucky Dummy         muplu.com/lucky-dummy/
                      A physics roguelite. Build a ragdoll in the garage, flick him
                      down a peg mountain, get paid by where he lands.

  Hushpaper           muplu.com/hushpaper/
                      Little stories your child helps make. A gentle interactive
                      storybook that reads itself aloud and works with no signal.


TECHNICAL, IF IT MATTERS TO THE PIECE

Every toy is a single self-contained page that runs entirely in your browser.
Nothing is streamed, nothing phones home, and several toys keep working with no
connection at all. They run on a phone or a desktop, and they open in a blink.


THE MONEY

The toys are free and stay free. There is one optional pass, muplu+, at $12 AUD
paid once, which does not lock any toy away. That is the whole business model.


PRESS ASSETS

  Logo (SVG)        muplu.com/press/muplu-logo.svg
  muplu card        muplu.com/og.png
  FLINCH            muplu.com/flinch/og.png
  PREDATOR          muplu.com/predator/og.png
  Gravity Field     muplu.com/gravity/og.jpg
  Fluid             muplu.com/fluid/og.png

Use any of it freely when writing about muplu. Please link back to muplu.com.


ONE LINE, IF YOU NEED ONE

muplu is an internet playground made by one curious human and one very fast
machine, where the toys are free and the shelf keeps growing.


CONTACT

hello@muplu.com
Quotes, walkthroughs and early looks at whatever is hatching next: just ask.